tag:blogger.com,1999:blog-9075651019062959178.post7450602555167741750..comments2023-04-24T17:02:19.977+01:00Comments on Intranet Value: The importance of metricsAllen Huishhttp://www.blogger.com/profile/03333087610843876012noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-9075651019062959178.post-74520615689201099152009-01-20T11:23:00.000+00:002009-01-20T11:23:00.000+00:00Hey thereAll seems fine. But how do we get people ...Hey there<BR/><BR/>All seems fine. But how do we get people started. Some systems have metrics implemented allready, but it would be nice to be able to point people in the right direction. What tools could they use, standard/custom reports, how often to measure, who to involve etc.<BR/><BR/>Any suggestions on what tools people could use? I'v got a Sharepoint platform. Currently 2003 version, going on hopefully soon to 07, eventhough version "14" is coming withing a year or so.<BR/><BR/>We've done our own metrics measuring from logfiles. I've tried 3. party cheap software, but what are the alternatives?<BR/><BR/>Anyone got some suggestions on tools to use, i.e. loganalyzing on IIS intranets?<BR/><BR/>Rgds<BR/>JakobAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-9075651019062959178.post-83596482538539882192008-10-24T20:01:00.000+01:002008-10-24T20:01:00.000+01:00Allen - I hope you won't mind me being a little pr...Allen - I hope you won't mind me being a little provocative. For some time I have promoted the view that for an intranet HITS stands for How Idiots Track Success. Hit stats have about the level of value of the time it takes Google to do a search. They have no relationship to the value of a page/piece of information. <BR/><BR/>At a recent intranet governance workshop I ran the attendees came up with the following list of ways to evaluate intranets<BR/><BR/>Attending meetings (eg of sales managers)<BR/>Audience panel<BR/>Benchmarking<BR/>Card sorting <BR/>Content contributors (talking to them as well as ‘users’ was important)<BR/>Diaries<BR/>Emails sent to the intranet team<BR/>Feedback forms<BR/>New users (ie making a point of talking to new users, who may have good intranet ideas<BR/>Observation<BR/>Pop-up surveys<BR/>Power users<BR/>Search logs<BR/>Sentiment analysis <BR/>Staff surveys (a question on the intranet inserted in a more general staff survey)<BR/>Tagging of content<BR/>Telephone interviews<BR/>Usability tests<BR/>Usage statistics<BR/><BR/>The general view was that you probably need to be using at least four or five of these to assess the value of an intranet. <BR/><BR/>MartinAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-9075651019062959178.post-64636590189762679072008-10-18T09:51:00.000+01:002008-10-18T09:51:00.000+01:00Alan,a couple of good points there. Narrative and ...Alan,<BR/><BR/>a couple of good points there. Narrative and commentary are great tools on your monthly report. <BR/><BR/>Agree totally - including qualitative data is absolutely part of the right metrics. I think most intranet managers either think this is 'too hard' or look at it in too general a way. Using qualitative data in the context of a stakeholder management strategy will lead to more useful measures. <BR/><BR/>Mind you I am not too keen on 'asking people what they want' (vs observed behaviour) in a general sense - a subject of a future post I think.Allen Huishhttps://www.blogger.com/profile/03333087610843876012noreply@blogger.comtag:blogger.com,1999:blog-9075651019062959178.post-41585135425409900322008-10-17T19:56:00.000+01:002008-10-17T19:56:00.000+01:00Hi Allen, I fully agree!::KurtHi Allen, <BR/><BR/>I fully agree!<BR/><BR/>::KurtKurt Kragh Sørensenhttps://www.blogger.com/profile/16321776158904234798noreply@blogger.comtag:blogger.com,1999:blog-9075651019062959178.post-33425577803225095832008-10-17T17:54:00.000+01:002008-10-17T17:54:00.000+01:00Hi Allen, nice post. Probably self-evident, but I ...Hi Allen, nice post. Probably self-evident, but I think worth re-stating: <BR/><BR/>"Provide a contextual narrative to support the hard stats (such as those from log files)."<BR/><BR/>Providing a narrative about developments inside (and outside) the organisation during the report period makes a huge difference for stakeholders. Not only does it help you (as a channel owner) flag correlations and draw out insights, but it helps stakeholders avoid ‘numbers-fixation’ and contextualise the data properly. This is especially useful if you need to move the conversation on from one of pure traffic / usage levels, and start to look at actual drivers.<BR/><BR/>That narrative could be a simple mini-diary of events and developments at various organisational and external levels. You might have to put some regular manual effort into maintaining it, however this is something your metrics package (alone) will not be able to provide.<BR/><BR/>In a similar vein, co-presenting insights gained through qualitative research (user consultations etc.) can be also be invaluable.Anonymousnoreply@blogger.com